Pet Food trends 2021

by Healthy Barks Social September 02, 2022 7 min read

Pet Food trends 2021

Pet Parents making a conscious switch to Fresh Foods 

The 2020 pandemic and social unrest have made pet parents more concerned about their pets’ diet. So much has changed during the course of last year and we are living “The New Normal” in almost every aspect of our lives and the same is true with the pet food industry. The relationship between pets and parents has evolved. 

Pet parents are saying ‘NO’ to the processedkibble and making a conscious switch to fresh pet food. Pet parents want healthier foods for their pets. According to a survey,55% of pet owners want to feed fresh, naturally made food to their pets and want to stay away from processed food containing excessive fillers and preservatives. 

Pet Food trends 2021

Last year has made all of us more aware of what we consume and staying healthy is of utmost importance, whether it’s for hoomans or dogs. Dogs are more part of the family now and are treated equally as other members of the family. Since our furry companions can’t figure out how to make the right choices for themselves, it becomes our responsibility as pet parents to ensure their health and wellness. 

According to a survey byEuromonitor International, the percentage of Dog Owning Indian households has significantly increased from 4.8 in 2015 to 7.1 in 2020. 

The increasing number of households with pets and the ongoing focus on the health and wellness of our four-legged ones have led to the robust growth of the pet food industry. There have been numerous developments in pet nutrition, food safety and other hot areas of the pet food industry. Let’s look at some of the emerging pet food trends in 2021. 


Heightened Focus on Pet Wellness

Post pandemic, the pet food industry is hugely influenced by the bond forged between pets and people during the lockdowns. Dogs enrich our lives and bring joy to our lives every day, likewise, they depend on us for their daily nutritional needs. 

We love our puppers and want nothing but the best for them. The food choices that are available today in the pet food industry can be overwhelming for a pet parent. 

Today’s Pet Food consumers are aware and selective of the food choices they make for their pets. The areas of focus can be sustainability, hygiene, ingredients, nutrition, wellness among many others. 

Many people have pet ownership now and there is an absolute priority on putting the safety and wellbeing of our pets first. The past year has forced all of us to adapt and operate in the “new normal”. There is a growing focus on the quality and demand for healthy food that provides wholesome nutrition to pets. Pet parents being more concerned about their pet’s lifestyle than ever before has led to pet food companies benefiting from the bond between pets and humans. Fresh food is a revolutionary category in the pet food industry and is here to stay and grow exponentially in the coming years as pet parents get more inclined towards natural and organically made food for their pets. 

Pet parents are purchasing prepared pet food as it offers complete nutrition for pets to ensure health and happiness and is a quick and convenient choice for busy time-pressed families who do not have enough time to serve home-cooked meals to their pets.

[Related]:Benefits of Fresh Foods for Dogs


Use of E-commerce 

Technology has made our lives simpler and we cannot agree more. COVID-19 has accelerated an online shift with the implementation of social distancing and changing habits of customers. Anything and everything can be found for purchase online on a myriad of e-commerce channels. With just a few clicks, it saves our time and effort to go to the stores and manually stifle through products. 

The convenience of selecting desired products from the comfort of your home is indisputable. E-commerce has become an indispensable part of our lives. The same is true when it comes to the digitization of pet food.E-commerce was one of the most dynamic distribution channels for pet food in 2020. Hence, pet food brands are preparing themselves for a seamless online shopping experience and are constantly innovating.

The growing presence of potential customers on Social Media plays an important role in the future of the pet food industry. There is so much information over social media platforms ranging from the pet food market, pet nutrition, pet food palatability, processing and so on. It helps in educating the consumers about a myriad of subjects related to the pet food industry so that they end up deciding only the best for their puppers. The trend to buy online will grow further in 2021. The increase in a subscription model for convenience at home will gain more awareness among pet parents in the coming years. 

[Related]: A Short Story About the History of Pet Food


Personalized Pet Parent Experience

Just like humans have their unique dietary needs, so do pets. Every pet is unique with their own nutritional requirements and hence the need for a customized diet plan for pets. Pet parents today are more aware of the needs of their pets and hence pet food companies are constantly coming up with new product launches. Innovation is the key to the growth and success of the pet food category. 

AnAll About Feed’s article shows that the Indian Pet Food Market is set to grow with the rapid urbanization and growing nuclear families across the country keeping pets.With 6,00,000 more pet dogs annually, the Indian pet food market is growing at a Compound annual growth rate (CAGR) of 13.9%.India is home to approximately 20 million pet dogs and growing. 

Providing personalized nutrition to our pets is very essential for their growth and overall health. Pets have different food intake capacity and it keeps changing with factors such as their age, breed etc. 

At healthy barks, meals are clinically formulated by vet nutritionists to provide only the required nutrition for your puppy. To build your pup’s fresh, tailor-made meal box, Get Startedhere. You can keep updating your dog’s profile with their changing needs as they grow and we will take care of the rest. Our algorithm is specially designed to take care of all the factors essential in making your dog’s purrfect diet plan. Tailored-to-fit, personalized pet food services are increasingly gaining popularity and for all the good reasons. 


Ethical Sources and Sustainability 

Sustainability is a growing concern for pet parents in today’s age. Pet parents are well informed about products before buying them and do not want to make a choice haphazardly. Diligent pet parents often do thorough research before buying a food product since it is of utmost importance for them to consume products that are sourced clean and do not harm the environment. 

Pet ingredients and where they are sourced from plays an important role in determining a pet’s health and pet parents are intensely focused on foods and ingredients that boost their pet’s health and protect the pets from diseases and health conditions. 

Clean Ingredient sourcing practices are admired by consumers, making ethical and sustainable pet food brands more appealing, building trust in consumers that they are serving the best food available to their four-legged furry companions. Natural ingredients boost pet health and prevent vet visits that incur heavy bills from pet parents as they don’t have harmful preservatives that lead to numerous health problems or even death. Essential nutrients are important in a pet’s diet, vitamin A, for example, supports growth, reproduction and eye health. Vitamin E is commonly included to protect against fat oxidation to avoid unwanted flavors. 

Pet food made with feed-grade ingredients that have allowances for toxins and can be dangerous to your pet’s health. Human-grade ingredients, whole-food-based ingredients are the preferred choice of a pet parent today. These human-grade ingredients provide wholesome nutrition and are becoming commonplace in pet foods. Pet parents are critical of what goes into their pet’s body and will not settle for anything less than the best.Sustainability is here to stay for pet food and plays a huge role in building consumer confidence in the brand. 


Exploring Food Sustainability 
The Bottom Line

The Pet Food Industry is a vast category, it is dynamic and there are tremendous growth and innovation to be had for the brighter future of our puppy's. The humanization trend in the pet food industry is gaining widespread acceptance. 

Extra nutritional attention helps more than just maintaining life and has additional benefits like the development of the brain in the first years of life,  balancing stress and ageing, and physical activity for keeping dogs healthy and happy. 

As the category grows, it is needless to say that the consumer demands will continue to change as well, affecting the pet food market. 

At healthy barks, we provide fresh whole food that is tailor-made for our furry friends. Check out Healthy Bark’s wholesomeChicken and Fish meal for your doggo.

Most pet-parents often struggle with managing their pet’s nutritional requirements. We help pet parents with fresh, complete and tailored nutrition for their pets by providing personalized meal plans (made fresh with real ingredients) specially designed to meet their pet’s health needs, and formulated by a veterinary nutritionist so that they stay worry-free & can get on with spending real-time with their doggos. We are currently serving in Bangalore. So, if you reside in Bangalore, book a free, in-person consultation with the Healthy Barks family at or feel free to call or drop us a ‘Hi’ on WhatsApp at +91 - 76767 20200. Come and enjoy a food tasting session with us!

PS: If you have any additional queries, or would want us to cover any specific topic, feel free to tell us in the comment section below.

Happy Wagging & Healthy Barks! :D

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